What is a logo?
Simply put, a logo is a name, symbol, or trademark of a company or organization. Logos can be made up of text that is configured in a unique way. Your logo can be an illustration with your company's name on or around the illustration. Or your logo can be a symbol. A logo may also be a combination of these, but its goal is always to project the company's intended image.

Why should you use a logo?
One reason is that people process an image in their mind more readily than words alone. A logo serves as the visual stimulation to kick start the audience's memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it's a "what we're about" statement without the long-winded speech.

Logos give brand name recognition and add visual appeal to any document or web page. Because your logo is a unique graphic image, your visitors' eyes will naturally be drawn to it both on the web and on your printed materials.

Types of Logos

Text Logos
Words in their purest form ARE images. Type fonts come in all shapes and sizes, which convey different impressions for your audience. A thick font conveys strength and power. A script font conveys elegance and austerity, and a slanted typeface conveys movement. Your company name thus can be your own logo, provided your type font displays the intended qualities of the organization.  A good examples of a text logo is Intel and Hewlett Packard where the company’s letters are universally recognized.

Symbol Logos
A symbol uses an image or images that convey an actual or abstract representation of a business. Because a symbol alone is less direct than text, it leaves itself open to a wider interpretation of what the business is about. Using a symbol in your logo has several possibilities. It may create an entirely new symbolic meaning.  Our example here is of a logo we created for metalworking company Cohen Metalworks.

Text and Symbol Logos
A brief amount of text, or sometimes just an abbreviation, compliments the symbol and provides that extra bit of clarity of what the business is about.

There are many choices to consider when deciding the logo that best fits the image of your company. Never limit yourself to one option. It can be very easy to see an image you personally like and think it would look attractive in one format without giving thought to how it will look everywhere else. In the end, it's not about what you want your logo to look like. How your audience will perceive your logo that is more important.

Clip-N-Go is an excellent example of good use of text (in a streamlined typeface) and symbols (person walking briskly, scissors in hand, and arrow depicting moving forward) as well as Healthy Essence (Nutritional Suppliments Store) with an old style typeface symbolizing stability/longevity and symbols of a male/female exercising with a bright red healthy heart:

Your logo should be compatible with your image
Your logo design should be simple
One reason your logo should be simple is that people process an image in their mind more readily than words alone. The other reason that your logo should be "simple" is that the simpler your logo is, the easier it will be for your graphic designer to resize and recolor it for various design purposes. You should have various logo sizes (small, medium, and large), a web version and a print version of your logo, and a black-and-white and color version. Always plan beyond your initial design purposes for your logo since the ultimate goal of your business is to expand.

Your logo should be unique and recognizable
There are two reasons you need a unique logo. First, you want people to see a visual representation of your company or business. When people see your logo, you want them to immediately associate that logo design with you and no one else. You don't want your logo to be a piece of clip art because someone might associate that clip art with your competitor. Using an image or a typeface that is all too common defeats the purpose of having a logo, and can even have a negative effect among your audience who would view your company as unimaginative.

Second, a unique corporate identity is important because you don't want to violate any copyrights or trademarks of other companies. If your logo is too similar to another company's logo, it is in your best interest to modify or redesign the logo. What it would cost you in time and money to have it redesigned would be very small compared to winding up in court for a copyright violation.

If your logo is simple and unique, and if people visit your web site repeatedly, people will associate your logo with your company. When done properly, a logo is one of the simplest ways to make a brand name recognized with impact.

Determining What is Important
It is helpful to provide several basic aspects for creating your logo design.  Like...

• How many colors do you want incorporated into your logo design.
• Do you have a preference for certain colors and/or combinations of colors..
• Do you want your logo to be 2 dimensional or 3 dimensional.  This is an important consideration since the method of printing used will affect graphic appearance on different paper stock or other card mediums.
• Do you want a photograph to be used in your design.
• Do you have a font preference. We also have provided Fonts to choose from.

Providing a little business background information is also advantageous in the design process, enabling us to create a design tailored just for you. For instance, what type of business do you operate and does your business have a slogan, motto, or catch phrase

What RT Will Provide:
2 to 3 concepts will be offered to your company. The unique logo and corporate identity for product and business materials when completed will be in one of the following industry accepted formats TIFF, GIF, JPEG, PNG, EPS,  (your choice) and using CYMK color system. The logo design will be print ready to use with your personal, home office, small business, or corporate/business printing service/equipment. RT Multimedia can assist you with obtaining Copyright or Trademark certification to protect your design and ensure it is “one of a kind”. Provided here several logo examples.

Logo Design Pricing Schedule
Our competitive pricing is affordable to give your company the look you want to stand out above the rest of your competition!