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The BASICS
Flyers are single sheet documents usually printed in one or two colors or in a full four-color process. They come in several sizes and styles, depending on the application, and can be custom printed to your specifications. Most printers can print in full color and offer standard sizes of 8-1/2 x 11, 8-1/2 x 14, and 11 x 17. It is normally a 1 page 1-sided document with 1-3 column layout for text and graphics to be incorporated. Research has shown that a flyer printed in four colors (full color) will attract more attention than one printed in black & white. Paper stock will vary from printer to printer but most will offer 60 lb. to 100 lb. gloss or matte text. A successful marketing strategy starts with content and design.
There are a variety of descriptions and terms used in today’s businesses for a single sheet advertising document such as Sparkle Sheet, Notice etc., even Bulletin has been used to describe it. What ever name you use to describe it, you want it to get your audiences attention. Get your flyers designed early and bring them to your business or event! We also have provided fonts for your selection.
Creating a Flyer
- Choose the color of paper you want to use. It’s up to you. Just keep in mind how many flyers you want to print and make sure your budget allows for 5,000 printed sheets of your chosen color.
- Come up with a snappy headline. This is your first and only shot at capturing the reader's attention. Sum up your product, service, or special event in a few, but powerful, words.
- Add graphics, if necessary. Chose one or several that will tie into your message. Or you can simply keep the printing costs down and strictly use text.
- Copy should be straight to the point. You don't have a lot of space to waste here on rambling words. Give readers enough information to get them in the door.
- Offering a discount? Let people know. Create a coupon on your flyer encouraging them to come in.
- See Helpful Tips
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