What is it all about, and important elements to consider...

Identity is a businesses “personality“, what a company “IS“, as in what a company is known for (such as excellent customer service) what characterizes it (such as innovative products) how it conducts its business, (such as a good place to work). These and many other aspects make up an organization's individual personality or identity.

Brand is NOT identity

So what is image?

The word “Brand” is not synonymous with identity...More Info

Image is synonymous with perception...More Info

Identity System Role

Key Elements

A company that has not defined its identity and has no identity system will be...More Info

:: Topography

:: Deciding on a Symbol, Icon, or Logo

:: Color and Schemes

:: Font Selection